Marketing Director

TəsvirCollaborate with the marketing team on the development and execution of marketing strategies and programs.Contribute to the development, support and communication of existing and new strategies, services and products.Conduct competitive analysis of existing market offerings and provide insights on market trends, pricing, business models, sales and operational approaches to support the development of marketing strategiesDevelop and execute effective marketing and advertising plans, including product development strategy, positioning, creation and branding.Work with relevant teams to develop compelling value propositions based on channel and customer needs and expectations.Participate in the implementation and evaluation of services and commercial initiatives.Collaborate across functions to ensure a consistent and integrated brand experience across all platforms and customer touchpoints.Build effective internal relationships with relevant functions to ensure alignment and awareness of marketing objectives and priorities.Review existing company offerings and contribute to the development and launch of new services and propositions.Assess and leverage digital tools and platforms to optimize digital marketing initiatives and measure the effectiveness of marketing activities.Monitor the level of digitalization and emerging market developments and assess potential future opportunities and risks.Continuously monitor and improve, where required, the websites, OTA presence and social media profiles of hotels within TABIA Group.Regularly engage with SMM agency representatives, oversee their activities and monitor the quality and effectiveness of delivered work.Build, maintain and develop active relationships with local and international media and other relevant media representatives.Initiate and support the organization of events and PR activities to strengthen public relations and brand visibility.Regularly update local media materials and ensure that the latest versions are available in Azerbaijani, English and Russian.Support the Company’s internal and external brand image and participate in projects that may influence its reputation and positioning.Oversee printed marketing materials and ensure their full compliance with established brand and quality standards.Monitor and manage monthly budgets for promotional campaigns and marketing activities.Coordinate the day-to-day activities of the marketing team, set objectives and ensure appropriate communication and support to achieve agreed targets.Ensure that marketing team members maintain professional service standards, participate in required training sessions and comply with applicable appearance and hygiene standards.TələblərEducation:Higher education in Humanities or Social Sciences. Experience:Minimum 5–7 years of professional experience in MarketingExperience working on cross-functional marketing and commercial initiatives with relevant teams is an advantage.Knowledge and skills:Strong analytical skills and ability to analyze and interpret informationAbility to develop marketing plans and organize activities accordinglyAbility to continuously analyze marketing performance and identify development opportunitiesStrong written and verbal communication skillsAbility to assess the competitiveness of the Company’s products and servicesStrong knowledge of digital marketing campaign development and managementStrong public speaking and presentation skillsGood knowledge of public relationsStrong planning and organizational skillsStrong organizational awarenessAdvanced proficiency in MS OfficeFluency in Azerbaijani,English and Russian Working Hours:5-day working week.2 (two) days off per week. Other Benefits:Lunch provided by the company.Corporate mobile phone number and call package.Medical insurance. Work Location:Place of Work: Baku, Azerbaijan/ "TABIA GROUP" LLC