Employer Brand/HR Marketing manager

TəsvirThis role is for those who want to change experiences that become habits. It’s a chance to build a brand and marketing that start from within. For you, it’s an opportunity to create a brand that listens to employees and speaks honestly. Umico is part of the BİR ecosystem.We’re changing not only how people buy –but how they choose, who they trust, where they work, and who they stay with. We collect meaning. We move fast. We make mistakes. We rework. We grow again. You’ll be the one to give it all shape – through words, visuals, campaigns.The one who connects the team to the market. If you’re curious how employer branding really works, if you can think strategically, write clearly, and launch engaging initiatives – this is your place. What you’ll do:Build EVP from interviews, research, and real-life observationsCraft messages, create guidelines, define tone and styleCollaborate with designers, HR, and PR – as one teamManage content across channels: website, social media, Teams, LinkedInRun special projects: blogs, videos, team storiesSupport hiring: campaigns, pages, job textsCreate news hooks, launch ad campaigns, test hypothesesTrack performance: ER, CTR, engagement, candidate eNPSConnect with universities, platforms, communitiesRepresent the brand at fairs, competitions, rankings – with a human faceTələblər· Build the EVP from interviews, research, and real-life insights· Craft key messages, write guidelines, define tone of voice and style· Work closely with designers, HR, and PR – as one united team· Manage content across platforms: website, social media, Teams, LinkedIn· Launch special projects: blogs, videos, team portraits· Support recruitment: campaigns, career pages, job descriptions· Create news hooks, run ad campaigns, test messaging and hypotheses· Track metrics: ER, CTR, engagement, candidate eNPS· Connect with universities, platforms, and professional communities