Copywriter ( Freelance)

TəsvirBirmarket — the largest marketplace in Azerbaijan. Our client base and brand presence are rapidly growing, and we’re looking for a Copywriter to join the Brand Squad (Growth Tribe).Role ObjectiveEnsure a unified, consistent, and high-quality brand tone across all company communications. Create and edit content that strengthens our brand, increases engagement, and drives the performance of marketing campaigns.Key ResponsibilitiesTone of Voice (TOV)Maintain and oversee correct usage of the brand’s TOV across all communications.SMM & Content MarketingWrite engaging copy for Instagram, Facebook, Telegram, TikTok, and other relevant platforms.Marketing MaterialsDevelop copy for banners, online & offline ads (OOH, TV, radio, POSM, landing pages).Create slogans, USPs, campaign names, and promo mechanics.Write texts for presentations and branded materials.CRM (Editing & Proofreading)Draft and edit email campaigns, push notifications, and SMS.Adapt texts provided by CRM managers to fit brand TOV and boost emotional impact.Proofread for correct use of vocabulary, triggers, and grammar.Digital AdvertisingWrite and edit ad copy for digital placements and banners.Create and refine ASO (App Store Optimization) texts.Other VerticalsDraft and edit texts for internal and external communications.Ensure high-quality copywriting and strict alignment with brand TOV. TələblərYou’re a great fit if you have:3+ years of copywriting experience (preferably in e-commerce, digital, or agency).Strong knowledge of branding and content marketing principles.Experience writing for multiple formats: digital, social media, ATL, BTL, CRM.Excellent command of Russian (native-level writing & grammar).Fluency in Azerbaijani and Russian (mandatory), English (nice to have).Bonus points if you also have:Experience working with editorial policies and TOV guidelines.Storytelling and creative concept development skills.Experience collaborating in cross-functional teams.