Content & Creative Specialist

Role: Social Media, Content & Creative Production Reports to: Head of Marketing Works closely with: Designer, suppliers Responsibilities Develop and manage content for Instagram, TikTok, website and other digital channels. Create content concepts, Reels, Stories, posts and campaigns. Write captions, social media copy, website content, product descriptions and campaign messaging. Develop moodboards, creative concepts, shot lists and visual references. Plan and coordinate photoshoots and video productions. Work with photographers, videographers, models, stylists and influencers. Create and edit photo/video content using Canva, CapCut, Photoshop or similar tools. Maintain Sophie Couture’s luxury visual identity and tone of voice. Monitor content performance and suggest improvements. Stay updated on fashion, luxury, beauty and social media trends. Requirements 2+ years of experience in content creation, social media, fashion, beauty or luxury. Strong writing and storytelling skills in addition to visual creativity. Excellent visual taste and understanding of luxury aesthetics. Experience with Instagram, Reels and short-form video. Experience creating moodboards and coordinating shoots. Basic photo/video editing skills. Creative, proactive, organized and detail-oriented. Strong Azerbaijanian and English writing skills; other languages are a plus. Portfolio of previous work required. Key Success: Own the full content process —idea → write → moodboard → shoot → edit → publish → analyze. Interested candidates can send their CV to the e-mail address in theApply for jobbutton.