Digital Marketing Specialist

Location: Baku, Azerbaijan Type: Full-time Role Overview: Digital Marketing Specialist will plan, execute, optimize, and report on digital marketing activities for a portfolio of brands across different industries. The ideal candidate is analytical, creative, and organized, with hands-on experience in performance marketing, social media, and digital analytics, and is able to take ownership of assigned client accounts from strategy to results. Key Responsibilities: Develop and implement digital marketing plans for assigned brands. Plan, launch, and manage paid campaigns across Meta, Google, TikTok, and other relevant platforms. Monitor, analyze, and optimize campaign performance against KPIs, including through A/B testing. Manage media budgets and allocations for assigned accounts. Ensure accurate tracking and measurement (pixels, conversion events, tags) across campaigns. Conduct market, competitor, and audience research and apply insights to campaigns. Prepare performance reports and campaign summaries with clear recommendations for clients and internal teams. Work closely with Content managers and Account managers on content planning and campaign execution. Review digital content before publication for accuracy, brand consistency, and platform compatibility. Support influencer marketing activities and collaborations when needed. Qualifications: Minimum 2 years of hands-on experience in digital marketing or performance marketing. Proven experience independently managing paid campaigns and budgets on Meta Ads Manager, Google Ads, and TikTok Ads. Solid knowledge of Google Analytics 4; familiarity with Google Tag Manager, Meta Pixel Conversions API, and reporting tools such as Data Studio. Excellent command of English and Azerbaijani (both mandatory). Knowledge of Russian is an advantage. Strong analytical skills and the ability to translate data into actionable insights. Ability to manage multiple tasks and brands at the same time and meet deadlines. Good communication and teamwork skills. Creative mindset with attention to detail. Ability to work both independently and collaboratively. Nice to Have: Prior experience working in a marketing or advertising agency or managing multiple brands. Compensation and Benefits: Competitive salary and incentives Probation Period: 3 months, during which performance will be closely evaluated. Opportunity to work with a talented team in a collaborative work environment. Professional development and growth opportunities. Work on diverse and impactful projects that make a difference. To apply, please send your CV to the e-mail address in theApply for jobbutton with the subject "Digital Marketing Specialist".