Sales Director – HoReCa

For our client, we are looking for: Kunafe Sweets Factory | Baku, Azerbaijan | Distribution Department About us Kunafe is a confectionery manufacturer in Baku that makes high-quality oriental sweets. Our distribution network is growing fast, and we are looking for an experienced Sales Director to lead our HoReCa channel and turn it into a key growth driver for the company. Your mission Build, lead and grow Kunafe’s presence in restaurants, hotels, cafés and catering across Azerbaijan. Key responsibilities Develop and implement the HoReCa sales strategy, including targets, pricing, terms and channel priorities Build, lead and motivate the HoReCa sales team; set KPIs and track performance Acquire and personally manage key accounts: restaurant chains, hotels, catering companies and coffee chains Negotiate contracts, commercial terms and long-term partnerships Analyze the market, competitors and customer needs, and find new segments and opportunities Plan sales budgets, forecasts and reporting for top management Work with production, logistics and marketing to ensure smooth delivery and strong service quality Requirements 5+ years of B2B sales experience in HoReCa, including at least 2 years in a leadership role Background in FMCG, food, confectionery or beverage distribution is a strong advantage An established network of contacts in Baku’s restaurant and hotel market Proven record of building sales teams and hitting ambitious targets Strong negotiation, analytical and strategic planning skills Fluent Azerbaijani and Russian; English is an advantage We offer A key leadership role in a fast-growing company Competitive salary based on your experience and expectations, plus performance bonuses Room to shape the HoReCa direction and build your own team Official employment and a professional, supportive environment Interested candidates can apply by filling out the form in the Apply for job button.