Customer Value Management (CVM) Specialist (Junior/Mid level)

Əsas vəzifələr Collaborate with internal teams and vendors to manage the integration of the automation platform with our data infrastructure (CDP, transactional data, triggers, etc.) Build, test, and maintain automated workflows and customer journeys Design and execute customer segmentation strategies based on behavior and value Set up targeted, personalized campaigns and lifecycle communications Monitor customer metrics (CLTV, retention, churn) and suggest optimization strategies Work closely with marketing, product,ERP and tech teams to align CVM activities with business goals Ensure correct data flow and trigger logic for ongoing campaigns Tələblər Higher education is required; a degree in Marketing, Business, or Data Analytics is considered an advantage 1+ years of experience in CRM, CVM, or customer lifecycle marketing (internship or part-time experience is acceptable for junior candidates) Fluency in Russian is mandatory Strong analytical thinking and data-driven mindset Familiarity with marketing automation tools, CDPs, or CRM platforms Understanding of customer segmentation, triggers, and personalization Basic SQL or Excel proficiency is a plus Experience with e-commerce or retail customer data is a plus