Brand Marketing Specialist

Əsas vəzifələr Support annual marketing plans and integrated campaigns across TV, digital, out-of-home (OOH), below-the-line (BTL) and trade channels; Coordinate creative, media and BTL agencies, ensuring timely delivery of campaigns and marketing materials; Monitor media campaigns and digital activities, track performance KPIs and prepare reports; Track sales, market share, brand health KPIs, consumer insights and competitor activities; Coordinate packaging adaptations, artwork approvals and new product launches; Support point-of-sale materials (POSM), consumer promotions, sponsorships, events and e-commerce activities; Track marketing budgets and operating expenses (OPEX), purchase orders and invoices; prepare PepsiCo cooperative marketing (COOP) reimbursement documentation; Collaborate with PepsiCo teams, Sales, Finance, Supply Chain and external partners to ensure timely project execution. Tələblər A bachelor’s degree in Marketing, Business Administration, Economics or a related field; Experience in marketing campaign execution and agency coordination; A strong understanding of brand management, marketing principles, FMCG market dynamics and consumer behaviour; An understanding of digital marketing, media planning and performance KPIs. A balance of analytical and creative thinking, with a structured, results-oriented approach; Strong project management, organisational and time management skills, with attention to detail and the ability to manage multiple priorities and meet deadlines; Strong reporting skills, with proficiency in MS Office, particularly Excel and PowerPoint; Clear communication and effective teamwork across functions; Initiative, accountability and independent problem-solving, with the ability to anticipate challenges, propose solutions and adapt quickly; Advanced or fluent Azerbaijani, English and Russian.