Media Planning Specialist

Əsas vəzifələr Develop and execute media plans across TV, OOH/DOOH, digital, radio and other relevant channels Work closely with media agencies to ensure effective audience targeting, channel selection and budget allocation Review and challenge agency proposals, media schedules and commercial terms Monitor campaigns and optimize performance during and after implementation• Analyse key media indicators, including Reach, Frequency, GRP, TRP, CPP, CPM, CPC, CTR and VTR Prepare campaign reports, post-campaign analyses and recommendations Manage media budgets, forecasts, invoices and reconciliations Track media trends, audience behaviour and competitor activity Coordinate campaign materials and placement requirements with internal teams and external partners Tələblər Relevant experience in media planning and/or media buying, preferably within a media agency or FMCG environment Hands-on experience with TV and outdoor media is essential Good understanding of digital media channels and performance metrics Strong analytical, negotiation and budget-management skills Ability to interpret media data and translate it into practical recommendations Fluency in Azerbaijani Russian and English; Excel and presentation skills