Digital Marketing Specialist

Əsas vəzifələr Plan, launch, and optimize performance campaigns across Meta Ads, Google Ads, YouTube, TikTok Ads, and other relevant channels. Build and improve acquisition funnels across different stages of the customer journey. Drive growth for mobile apps, SaaS products, technology ventures, and B2B services. Work with Product and Tech teams on tracking, attribution, landing pages, onboarding flows, and conversion optimization. Analyze performance and user behavior using GA4, platform analytics, and reporting tools. Run experiments across audiences, creatives, offers, and landing pages. Collaborate with creative and content teams to improve advertising concepts and assets based on performance insights. Explore new channels, AI tools, automation, and growth opportunities. Tələblər 2+ years of hands-on experience managing performance marketing campaigns. Strong practical knowledge of Google and Meta Ads, including YouTube and TikTok. Solid understanding of GA4, Looker Studio, or similar analytics and visualization tools. Working knowledge of SEO. Comfortable using generative AI tools and emerging marketing technologies in everyday work. Strong analytical thinking with the ability to turn data into clear decisions. Good communication and presentation skills. Education abroad is an advantage.