Senior Brand Manager

Əsas vəzifələr Align with all stakeholders the long-term growth strategy for assigned brands. Lead brand/portfolio initiatives and projects and ensure end-to-end consumer marketing plan execution. Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market. As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading. Ensure all communications are aligned with brand strategy and global guidelines. Drive excellence in digital, social, experiential, and traditional media. Identify innovation opportunities to drive brand growth. Lead new product development and commercialization projects. Track and evaluate performance against agreed KPIs. Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/ /channels. Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning Lead the development of annual brand business plans. Provide input to localization and real-time amplification of IMC campaigns Tələblər Relevant degree in Marketing/Economics/Business Administration Minimum 4-5 years of progressive marketing activation and leadership experience (preferably in FMCG) Business, commercial and financial acumen Experience working with Coca-Cola system external partners (agencies and customers) Demonstrated success managing large brands and marketing investments. Experience working in cross-functional and cross-geographical teams is preferred Manage key brand projects with cross functional teams Track, measure & provide actions to improve value share & business performance Provide local market insights that feed into annual plans (consumer, shopper, category) Brand strategy development Innovation management Financial analysis and P&L management Presentation and storytelling skills