Digital Marketing Specialist

Əsas vəzifələr Develop and implement digital marketing plans for assigned brands. Plan, launch, and manage paid campaigns across Meta, Google, TikTok, and other relevant platforms. Monitor, analyze, and optimize campaign performance against KPIs, including through A/B testing. Manage media budgets and allocations for assigned accounts. Ensure accurate tracking and measurement (pixels, conversion events, tags) across campaigns. Conduct market, competitor, and audience research and apply insights to campaigns. Prepare performance reports and campaign summaries with clear recommendations for clients and internal teams. Work closely with designers, copywriters, and account managers on content planning and campaign execution. Review digital content before publication for accuracy, brand consistency, and platform compatibility. Support influencer marketing activities and collaborations when needed. Tələblər Minimum 2 years of hands-on experience in digital marketing or performance marketing. Proven experience independently managing paid campaigns and budgets on Meta Ads Manager, Google Ads, and TikTok Ads. Solid knowledge of Google Analytics 4; familiarity with Google Tag Manager, Meta Pixel / Conversions API, and reporting tools such as Looker Studio. Excellent command of English and Azerbaijani (both mandatory). Strong analytical skills and the ability to translate data into actionable insights. Ability to manage multiple tasks and brands at the same time and meet deadlines. Good communication and teamwork skills. Creative mindset with attention to detail. Ability to work both independently and collaboratively.