Digital Marketing Specialist

Əsas vəzifələr Conduct market research to identify new opportunities, trends, competitor activities, and audience needs. Develop and execute marketing campaigns to increase brand awareness, sales, and engagement. Create content ideas that attract students, startups, corporate clients, and partners. Manage the planning, scheduling, and publishing of social media posts. Prepare clear task briefs for designers in line with brand guidelines and campaign objectives. Support the preparation of content for offline and printed marketing materials. Manage paid advertising campaigns on Meta and TikTok platforms. Track campaign performance and suggest improvements based on results. Prepare short marketing emails, WhatsApp/community messages, and announcement texts for campaigns and events. Tələblər At least 1-2 years of experience in marketing or a similar role. Excellent communication skills and ability to create engaging content in Azerbaijani and English. Strong analytical skills with the ability to conduct market research and competitor analysis. Familiarity with digital marketing tools and techniques, including social media and content marketing. Experience with digital advertising and analytics tools, including Meta Ads and TikTok Ads, Ability to work in a fast-paced and innovative environment. Experience in IT, education, startup, or FinTech industries is a plus. Proficiency in analytics tools such as Google Tag Manager and Google Analytics is a plus.