SMM & Content Specialist

We’re expanding our team and looking for a creative, organized, and proactive SMM & Content Specialist to take ownership of our social media presence, content planning, and digital marketing activities. Key Responsibilities: Develop and manage monthly and weekly marketing and content plans, ensuring timely and consistent execution Create and maintain detailed content calendars for social media platforms Develop engaging, creative, and sales-oriented content for Instagram, Facebook, and other relevant platforms Write creative copy, captions, promotional texts, and campaign messages Plan and coordinate seasonal, holiday, promotional, and sales campaigns in advance Identify products, services, and offers that require additional visibility and develop promotional ideas for them Manage and coordinate digital advertising activities, including Meta Ads campaigns, audience targeting, and basic performance monitoring Prepare social media visuals and promotional materials using Canva Plan and participate in photo and video shoots for social media content Create and edit short-form video content such as Reels and promotional videos Follow social media trends and identify new content formats and creative ideas Coordinate content production from idea to final publication and ensure deadlines are met Work closely with the marketing and other internal teams to support overall business and sales goals Requirements: Minimum 1 year of experience in SMM, digital marketing, content creation, or a similar role Experience in the education or service sector is an advantage Strong creative writing and copywriting skills with a commercial and sales-oriented mindset Practical knowledge of Meta Ads and basic understanding of digital advertising Experience with Canva and other visual content creation tools Basic skills in video shooting and video editing for social media Good understanding of social media trends, formats, and audience engagement Strong planning, organizational, and time-management skills Proactive, creative, and detail-oriented approach to work Basic understanding of English Comfortable working in a hybrid environment, with the ability to come to the office when needed. Own equipment for content creation, such as an iPhone, a smartphone with a high-quality camera, or a professional camera Ability to independently capture photo and video content for social media Work Schedule: Hybrid — a combination of remote work and in-office work when required. Interested candidates can send their CV to the e-mail address in the Apply for job button.