Senior Social Media Manager (Senior SMM)

Role overview We are launching a licensed iGaming operator in a regulated market and are looking for a strong Senior SMM to build and grow the brand’s social media channels from the ground up. Responsibilities Launch and grow the brand’s TikTok, Instagram, Telegram, and WhatsApp channels Develop a content strategy and content plan tailored to each channel Create, test, and scale recurring content formats Independently shoot and edit vertical short-form video content Attend local events, produce on-site content, and publish timely updates Build and engage the community through comments, direct messages, engagement mechanics, and retention initiatives Collaborate closely with Marketing, Product, Compliance, Risk, and Customer Support teams Run A/B tests across content, CTAs, formats, and publishing times Track the customer journey from reach and clicks to registration, First-Time Deposit (FTD), and repeat deposits Use AI tools to accelerate content production and automate workflows Coordinate and work with external content production partners Requirements 3+ years of experience in SMM / Community Management 1+ year of iGaming experience — mandatory Hands-on experience with TikTok, Instagram, and Telegram Proven experience launching and growing social media channels from scratch Strong understanding of the marketing funnel and performance metrics Ability to independently create, shoot, and edit short-form video content Experience with on-site and event content production Understanding of Compliance and Responsible Gaming principles Confident working knowledge of UTMs, Deep Links, Native Insights, and analytics dashboards Practical experience using AI tools for content creation and workflow optimization Good command of Azerbaijani and English, intermediate knowledge of Russian What we offer Competitive salary Professional development opportunities Friendly and dynamic work environment Interested candidates can apply by filling out the form in the Apply for job button.