CVM Specialist

About Biopet Shop Biopet Shop is an innovative and fast-growing pet retail company operating both online and offline channels across Baku. We are committed to building meaningful relationships with our customers and delivering exceptional value throughout their journey. To strengthen our customer engagement strategy, we are looking for a motivated CVM Specialist to join our team. Role Purpose As a CVM Specialist, you will be responsible for supporting the integration and operational use of the marketing automation platform. You will play a key role in setting up customer workflows, implementing lifecycle campaigns, and working cross-functionally to increase customer retention and value. Key Responsibilities * Collaborate with internal teams and vendors to manage the integration of the automation platform with our data infrastructure (CDP, transactional data, triggers, etc.) * Build, test, and maintain automated workflows and customer journeys * Design and execute customer segmentation strategies based on behavior and value * Set up targeted, personalized campaigns and lifecycle communications * Monitor customer metrics (CLTV, retention, churn) and suggest optimization strategies * Work closely with marketing, product, ERP and tech teams to align CVM activities with business goals * Ensure correct data flow and trigger logic for ongoing campaigns Requirements * Higher education is required; a degree in Marketing, Business, or Data Analytics is considered an advantage * 1+ years of experience in CRM, CVM, or customer lifecycle marketing (internship or part-time experience is acceptable for junior candidates) * Fluency in Russian is mandatory * Strong analytical thinking and data-driven mindset * Familiarity with marketing automation tools, CDPs, or CRM platforms * Understanding of customer segmentation, triggers, and personalization * Basic SQL or Excel proficiency is a plus * Experience with e-commerce or retail customer data is a plus What We Offer * The opportunity to work with modern marketing automation and CDP tools * Hands-on experience with customer journey design and growth strategies * A collaborative and innovative work environment * Career growth opportunities in a data-driven and fast-scaling company * Competitive salary and team support for training and development